New Client Connection is StyleSeat's marketplace feature that brings new clients directly to you. When someone searches for services in your area and books with you, StyleSeat handles the matchmaking. You pay a one-time 30% fee on that first appointment, and then the client is yours forever with no additional fees. It is like having a marketing team working around the clock to fill your calendar.
Every beauty professional knows the feeling: you love what you do, clients rave about your work, and yet… finding brand-new clients can still feel unpredictable. That’s where New Client Connections (NCC) comes in. It’s not just a feature — it’s your personal growth engine, designed to keep your calendar full, your business visible, and your momentum strong.
How New Client Connection Works
StyleSeat operates a marketplace where millions of clients search for beauty and wellness professionals. When a potential client finds your profile and wants to book, here is what happens:
Client discovers your profile through StyleSeat search or marketplace
Client requests to book an appointment with you
You receive a notification via push notification and email
You have 24 hours to accept or decline the booking
If accepted, the appointment is added to your calendar
After the first appointment, you pay a 30% fee (maximum $50)
All future appointments with that client have no additional fee
The client must have a card on file to request a booking, which protects you from no-shows and ensures only serious clients reach out.
StyleSeat boosts your visibility across multiple discovery channels
NCC removes the pressure of constant self-promotion so you can focus on your craft. It’s like having a dedicated business partner who ensures that high-intent clients see your profile at the right time, making it easier for them to book you.
StyleSeat search directory
Google and other search engines
SEO and LLM search results
Client referrals
Paid advertising campaigns run by StyleSeat
Social discovery integrations across platforms like Instagram and TikTok
The 24-Hour Response Window
Responding quickly to New Client Connection requests is important for two reasons: client satisfaction and your marketplace ranking.
What happens within 24 hours:
Accept the request: Appointment confirmed, client notified, added to your calendar
Decline the request: Client is redirected to other professionals
No response: StyleSeat automatically cancels and redirects the client
Automatic acceptance
If you do not respond within 24 hours but the client booked within your available hours, StyleSeat may automatically accept the appointment. You can still cancel if needed, but this affects your performance score.
Performance impact
Repeatedly ignoring or declining New Client Connection requests lowers your ranking in the marketplace. StyleSeat prioritizes professionals who actively engage with new client opportunities.
Understanding the Fee — A One-Time Investment With Lifetime Value
New Client Connection includes a one-time fee for each new client StyleSeat sends you.
Fee structure:
NCC is designed to be a risk-free, results-driven investment. You pay only when StyleSeat successfully delivers a new client, and only for their first appointment.
30% of the first appointment service cost
Maximum fee of $50 regardless of service price
Fee applies only to the first appointment with each new client
All future appointments with that client have no NCC fee - unlike other companies
Example calculations:
Scenario 1: $100 service
Fee: $30 (30% of $100)
Your earnings: $70 plus tip
Scenario 2: $200 service
Fee: $50 (maximum cap reached)
Your earnings: $150 plus tip
Real Life Example: A Pro who accepted 30 NCC clients earned $28,350 in total NCC revenue and a net profit of $26,550 — that's over 14x ROI.
With New Client Connection you’re investing in real, high-intent clients — people in your chair, ready to book — without the stress of expensive ads or constant promotion. A single long-term client could easily cover the cost of the fee multiple times over.
Client Protection Features
New Client Connection includes built-in protections for both you and the client.
Card on file requirement
Every client requesting a New Client Connection appointment must enter a valid credit or debit card. This ensures they are serious about booking and gives you recourse if they no-show.
Automated reminders
StyleSeat sends automated text and email reminders to the client before their appointment, reducing no-shows and last-minute cancellations.
No-show protection
If you have No-Show Protection enabled, you can charge your no-show fee to New Client Connection clients just like any other client.
Automatic Checkout
The first appointment with each New Client Connection client uses automatic checkout.
How it works:
Complete the appointment as normal
One hour after the appointment ends, the card on file is charged automatically
Service cost plus default 20% tip is processed
Client receives a notification with option to adjust tip
You receive your payout minus the NCC fee and processing fees
Important: New Client Connection appointments cannot be checked out as cash or other payment methods. The automatic checkout ensures StyleSeat can collect the appropriate fee.
What Top Pros Do to Maximize New Client Connection (That You Can Replicate)
Get more new clients by optimizing your profile and responsiveness.
Profile optimization
Add at least 5 high-quality photos
Write a compelling bio with relevant keywords
List all services with detailed descriptions
Collect reviews from existing clients
Keep your availability up to date
Response habits
Check notifications multiple times daily
Respond to requests within a few hours when possible
Accept requests during business hours promptly
Set up notification sounds so you do not miss requests
Conversion to regulars
Provide excellent service on the first visit
Ask new clients to book their next appointment before leaving
Follow up with a thank you message
Request a review after their appointment
Small Improvements, Big Results — Boost Your Visibility Fast
Even though NCC works behind the scenes, small updates on your profile can dramatically increase your chances of being discovered:
Refresh photos to showcase your best work
Update service titles to match what clients search for
Adjust availability to keep your schedule visible and balanced
Add seasonal services or trending offerings
Matches may ebb and flow — quiet periods aren’t a sign of failure. Even one small update can reignite visibility and put your profile back in front of clients. Every improvement signals that you’re active, engaged, and in demand, helping you attract the right clients consistently.
Get a FREE Profile Assessment From Our Experts To Boost Visibility
Not sure if your profile is fully optimized for visibility and discovery? Our team can review it for free and help you strengthen every part of your business page. You’ll receive a curated set of recommendations to improve your profile performance, enhance your brand presence, and attract more high-intent clients through New Client Connection. These insights can boost your ranking in search, increase your match rate, and help you convert more new clients into bookings.